DON'T JUST WATCH, PLAY!

Taking the excitement of live sports to your mobile, globally.

Hundreds of millions of text messages are sent every day between sports fans watching live sport, whether it’s the English Premier League, American NFL, or the Indian IPL series. It’s a social networking phenomena without a formal framework; as big as anything in social media today. Our mobile-based social gaming and interactive model provides a framework that lets fans engage impulsively and instantly with the live sport they’re watching and compete in real time with millions of others for cash, points, ranking and bragging rights. It’s an exciting, powerful mix.

By creating social gaming and interactive experiences that are quick, fun, easy to participate in and cost no more than a regular text message, PLAYUP adds a new and thrilling interactive dimension to watching live sport.