DON'T JUST WATCH, PLAY!

                                                                     

Taking the excitement of live sports to your mobile, globally.

PLAYUP was founded in 2007 by Luke Bunbury and George Tomeski with the vision to offer fun, entertaining social gaming and interactive experiences over mobile to sports fans during live sports broadcast.

The games have already begun

Our pioneering mobile-based business model has already launched in India where one Billion cricket fans now have the opportunity to challenge one another and put their cricket skill to the test. In Japan, PLAYUP has also kicked off against J-League. Our mobile platform and catalogue of games continues to roll out across sports globally.

We get it

Why are we the first business of its kind to create sports broadcast, social gaming and mobile interactivity on a global mass-market scale? It’s simply because we love sports and we’re a business that understands the mobile generation. By pioneering vast new ground across the mobile, social gaming and sports broadcasting markets PLAYUP is providing the world with a whole new field of opportunity to play on.